Be you.
Experience life.



WAKEUP, a community of people trying to figure out how to live an extraordinary life. Together, we can WTFU. We know that the time is now.


It’s simple, really.

These days, many people are even more unassociated and alone, endangered by hate’s repercussions, or miseducated about humanity. The gaps between us only seem to be growing.

WAKEUP knows that there’s strength in unity. We hope to bring all people closer together.




WAKEUP is a growing community of searchers, people that have chosen to live an extraordinary life, but with the full knowledge that this is a learning process.

It is through your actions, dedication to values, and hard work that you can achieve this vision. This is where you decide what life to live. With outreach and guidance here, WAKEUP is a community that shares your core values. You are not alone.



You are not alone


Honor All Experiences


You are the Solution


Be Kind


Be Mindful


Be you




As WAKEUP’s logistical hub for everything from video production to conceptual strategy to events to being the resident big sister to Charles and teasing him relentlessly, I strive to improve productivity across all platforms. Some people say I’m in charge of operations, others coordination, others creative direction, and then there are people that say my main focus is my dogs (they’re not wrong). I wear many hats.
I see everything in life (work projects or personal ones) through a simplistic lens, breaking it down into a number of smaller parts to tackle it and can gauge a project’s needs by looking at it. “It always takes longer than you think and it’s never as hard as you think” is a mantra of mine that I roll with. Me in a few words: direct, optimistic, and obsessed with my dogs.



I’m all about the visual experience. I’m WAKEUP’s head filmmaker and ardent perfectionist: unwilling to sacrifice the creative for the technical or vice versa. Don’t try and make me. If a story crosses my path, I will lock it down. I might not stop (for rest, warmth, or even pizza) until the film—whether it’s one minute or four hours long—shows the accurate subject, theme, and quality in the most reduced and gorgeous possible manner. Even if it’s filming my daughter dancing in her bunny costume far too early in the morning. A resident of England, I travel the world for WAKEUP.



In terms of a project, I see the forest for the trees, the big picture, and then do whatever it takes to do a job completely and well. But I prefer to do this calmly and to pass that along to whoever I get to work with. “Dreams don’t have to be big, they just have to be yours” is a saying I take to heart, as I enjoy my morning coffee, have a run with my mam (I’m Irish, so that’s what I call her), or a stroll through the countryside. For WAKEUP, I’m a jill-of-all-trades and manage whatever needs managing on whatever day it needs it.



I write. That’s the long and short of it. Whether it’s a WAKEUP script, essay, interview, or a note in my kid’s lunchbox, I’m the writer behind the curtain. Words set us apart from the other animals and they have the ability to build hope, incite joy, and change the world. I live in Austin, Texas with my partner, daughter, and mountains of books.



I’m a London-based design agency owner, creative director, motorbiking adrenaline junkie, dad of two, who’s obsessed about creating purposeful brands and totally addicted to coffee. Once, I tried to wear as many rings as possible to weigh my hands down in order to stop me from sketching. It didn't work. I’m happiest while creating. 20+ years ago, I ignited my creative passion, cutting my teeth as a junior surrounded by amazing art directors, who quickly progressed me onto senior roles. From the music industry to corporate B2B business, I have loved this wild ride that has taken me to brands such as Dean Street Studios, Visa/CyberSource, Railtrack, Lexus Nexus/ Axxia, Costa Coffee, and clients in many sectors. I bring my creativity and passion to a brand that has true purpose, that stands for positive change: WAKEUP.



WAKEUP was founded by me, Jason 'Jay' Kubassek: serial entrepreneur, dog owner, movie producer, occasional cello player, pizza maker, and proud father to Miki and Milo. In a nutshell, I’m just a guy trying to figure my life out.

Once, at a crucial point, I thought maybe I shouldn’t be alive. This sounds severe and, quite honestly, it was. I felt alone. I needed community. I didn’t know what to do next. To keep going, I would urge myself to WAKEUP every morning, WAKEUP because of possibilities, WAKEUP for others, WAKEUP to love, and WAKEUP my own authenticity, whatever that may be in any given moment.

So I created WAKEUP to help me understand what was happening to me through the experiences of others like you—to connect. I asked questions, offered small inspirations, made some t-shirts, recorded videos, and talked to strangers. Soon, I didn’t have to force myself out of bed in the morning. And quickly I discovered that there were many other people feeling the same way I was—searching for meaning and intention. I was not alone.
And neither are you.

Let’s WAKEUP together.
All my best,



I’m Jay Kubassek: entrepreneur, father and believer in bigger things. While I live the exact life I want on purpose, it took me quite some time to get here.

I’m definitely not a corporate, fall in line, think-inside-the-box type of guy. For many years that was hard to explain to a lot of people who don’t understand my “creator” mentality.

What I do believe in, is going to work on myself, establishing my life’s work, building on my character, having impact on society, challenging the status quo and harnessing my own value to fulfill my life’s purpose in being of service to others. I believe that, right there, sets you at a higher roadmap then running in the rat race.

You deserve to live your best life, and our contribution is to share our lessons with you and others who understand that there is a bigger purpose in life, and that by being inherently present, we are in charge of our own outcomes.

I came to this understanding myself at a crucial point in my life. I was feeling alone and in need of community. I was awake, but didn’t know what to do next. I began WAKEUP to help me better understand what I was experiencing. And what I quickly discovered is that there were people out there feeling the same way I was—looking for a better life balance, a life of intention; I was not alone.

And neither are you.

All the best,



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