ABOUT WAKEUP

Welcome to WAKEUP, where we believe that the quality of our lives and the results we achieve are a direct reflection of our internal dialogue, programming, and beliefs. The problem is, most of this programming happens unconsciously, without our conscious choice.

And here's the kicker: we often end up manifesting results that don't align with our true desires. But fear not! At WAKEUP, we're dedicated to helping you break free from these limiting beliefs and programming, so you can finally live the life you truly desire.

OUR MISSION

Put simply, our mission is to inspire millions, one human at a time, to wake up to a new way of living, where they are in control of their future and not defined by their past.

We see a world where those who are ready to WAKEUP can break free from the chains of societal norms, cultural conditioning and past programming. By taking radical responsibility for their lives and healing from past trauma, individuals can break generational patterns and begin to truly flourish.

Our values are empowerment, authenticity, community, growth and service.

Our Story

SO, WHO ARE WE?

Meet Jay and Steph, the dynamic duo behind WAKEUP. As business partners and the ultimate power couple (yeah, we’re cool to toot our own horn) our collective experience as entrepreneurs, parents and normal humans that have been through it all, led us to start The WAKEUP Collective.

We've been there, on the brink of a breakup and burned out from the fast-paced hamster wheel of life. But through our personal journey, we've discovered transformational practices that have empowered and fulfilled us.

In 2022, two months before our wedding, we officially partnered in business to launch our membership The Collective. People thought we were crazy (but hey, that's nothing new) but we knew we couldn't wait anymore to share what we've learned, lived and embodied over the last few years.

What we deliver here at WAKEUP, and especially inside of The WAKEUP Collective, is the daily recharge for you and other busy humans, topping you up to 100% so that you WAKEUP feeling calmer, happier and excited for your day.

Join us on a journey of self-discovery, personal growth, and transformation. Together, let's break free from the limitations of our past programming and create a life that truly reflects who we are.

The People Behind WAKEUP

Welcome to The WAKEUP Co.! Together, our team is fueled by a shared passion for mindset, embodiment, and expanding consciousness. We work seamlessly together, supporting each other's strengths and bringing a wave of positive change to your life.

Meet the passionate minds behind the scenes who keep the wheels turning and the energy high.

Jason 'Jay' Kubassek

Co-Founder, Toronto

Meet Jay, our visionary co-founder with a remarkable journey. From farmer to producer to business owner to father, he's lived multiple lives in this lifetime. While he takes pride in building successful businesses, his greatest achievements lie in healing religious trauma, overcoming depression, and completely rewiring his brain, nervous system, and identity.

In this season of his life, Jay's top priorities are alignment, passion, purpose, and joy. When he's not inspiring others, you'll find him geeking out on science, watching farming videos or down a YouTube hole on a new topic. And yes, he always makes time for Baseball and Hockey because balance and fun are essential!

Steph Morris

Co-Founder, Toronto

Meet Steph, our powerhouse co-founder who brings the fire and keeps things grounded. With infectious energy and a love for embodiment practices, Steph is on a mission to empower people to discover their unique magic, gain confidence in who they are, and feel turned on by their money, relationships, and life.

In addition to sharing her magic at The WAKEUP Co., Steph runs her own successful coaching business as a Love, Sex & Money Coach, hosts women's retreats and has been featured in Cosmopolitan & The Every Girl.

A travel lover and dog enthusiast (hello, Lilo & Beau!), she lives by the motto "whatever you do, do it with all your heart." Get ready to unleash your magic and live a passionate life with Steph's guidance.

Shauna Clarke

Project Manager, Ireland

Meet Shauna, the glue that holds our team together. As a proud member since 2019, she keeps the wheels turning, ensures member satisfaction, and manages all the intricate pieces of The Collective. Shauna goes above and beyond for our members and finds immense joy in witnessing their growth. Get ready to experience her exceptional support and guidance firsthand.

Shauna's passions lie in mindset, movement, and travel. She's a devoted dog lover and an iced coffee Queen. With Shauna by your side, expect seamless operations and a friendly face to support your journey.

Andy Mc Grane

Producer, Ireland

Meet Andy, our tech wiz extraordinaire at WAKEUP. Behind the scenes, he's responsible for all things sound, video, and production, ensuring our events are top-notch. Not only that, but he also curates the most epic playlists to set the perfect vibe. As the other half of the dynamic duo "Shauna & Andy," he's been a critical part of the WAKEUP team for years.

With his expertise and passion for creating memorable experiences, Andy adds that extra spark to the WAKEUP journey. He’s also a “deadly” guy (apparently, that’s a compliment in Ireland).